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Plentyonkorea 플렌티온코리아 logo

Interior Design Objects — Import & Distribution

Everyday beauty,
everyday energy

We bring overseas interior objects to Korea — lighting, tableware, storage and bath pieces, chosen because they are made well and still look right years later.

About

The better version
of the thing you use daily

One good-looking object on a desk changes how the day feels. That feeling is what Plentyonkorea sells. So among things that do the same job, we choose the one that draws the eye and the hand first.

The selection rule is simple: will this get picked up every day, and will it still look right after a few years? We look for things used on an ordinary Tuesday that reward you each time you pick them up.

Interior objects come in many items, and taste decides the sale. Once a product finds its shelf, people keep buying it, so we keep a short brand list and go deep with each one.

  • 01

    Worth the step up

    If a product costs a step more than the basic version on the same shelf, the difference has to be visible. Material, finish or design — we take on products where the reason is clear.

  • 02

    Made for every day

    We choose objects people reach for every day and like more the longer they use them. What gets used is what keeps selling.

  • 03

    Say only what we know

    Sales figures and certification timelines are shared exactly as we have confirmed them. Anything still open, we check before we answer. Anything meant to last longer than one season depends on it.

EstablishedJuly 1, 2024
Sales channels25
ScopeSourcing · Customs · Sales
Business registration no.648-24-01961

Vision

A company that gives the same answer to the brand, to the retailer, and to the person who buys the product. That is what we are working to become.

Founder's Note

Lyla Jung, founder and CEO of Plentyonkorea / 플렌티온코리아 대표 정혜승

“If it makes the day better every time you look at it, it is worth the price.”

Walking into a homeware shop puts me in a better mood. I think that matters more than it sounds. On a day when nothing in particular happens, one well-made object still makes the day a little better.

But the things I liked abroad were often not sold here at all. Rather than wait for someone else to bring them in, I decided to do it myself. That is where Plentyonkorea started.

So when we meet a brand, two things come first: which price band the product belongs in on a Korean shelf, and what would have to change to put it there. That conversation matters more than a big number in a sales plan.

I want to build a company that starts small and stays with its partners for a long time. We are looking for brands who want the same.

Lyla Jung Founder & CEO, Plentyonkorea

Why Us

What a brand needs to get right
when entering Korea

The key points are usually the same ones. These are the four we take on.

  • 01

    Priced From the Shelf Back

    We start from the retail price, not the wholesale one: which price band the product belongs in on a Korean shelf, then work backwards through duty, certification, logistics, and margin to arrive at the supply terms we can actually hold.

  • 02

    Korean Market Fluency

    Each Korean channel has its own paperwork, price bands, and assortment logic. We decide which products fit which channel before proposing anything.

  • 03

    Import & Certification

    Children's-product and household-goods safety certification, food-contact import filings, and Korean-language labeling are handled in-house, not outsourced back to the brand.

  • 04

    One Person, Start to Reorder

    One person handles sourcing, certification and channel work. The brand always talks to the same person.

Services

One team, one continuous workflow

Rather than splitting the work across vendors, we run the import chain in one place.

  • 01 Sourcing

    Sourcing & Market Entry

    Finding brands that can work in Korea, then setting the price structure and entry channels together.

  • 02 Import

    Import & Customs

    HS classification, duties and VAT, FTA origin, certification, and customs paperwork — handled in one place.

  • 03 Distribution

    Distribution & Growth

    Warehousing, fulfillment, and channel orders — plus Korean-language marketing and sales reporting back to the brand.

Process

Six clear steps

Terms differ by brand; the sequence usually does not.

  1. ReviewProduct & Market Review

    We check assortment, retail pricing, and competing products to see whether a workable Korean price structure exists at all.

  2. TermsTerms & Agreement

    Minimum order quantity, supply price, payment terms, and territory are agreed and put in writing.

  3. ComplianceCertification & Labeling

    Required safety certification and import filings are completed, and Korean labeling is produced. This is the step that decides the timeline.

  4. ImportOrder, Customs, Inbound

    Orders are shipped, cleared through customs and received. Even large volumes are taken in quickly and stored safely at our partner fulfillment centre.

  5. LaunchChannel Launch

    Channels open in sequence, starting with the best fit, and we read the response at each step.

  6. ReportReporting & Reorder

    Sales and inventory data go back to the brand, and the next order and assortment are decided from it.

Korean Market Compliance

Certification is the step
that sets the timeline

  • KC

    KC Safety Certification

    We determine whether children's products and household goods such as furniture and lighting require certification, then run the testing and filing.

  • Labeling

    Korean Labeling

    Importer name, country of origin, and cautions are prepared and applied before clearance, so clearance runs smoothly.

  • Customs

    Tariffs & FTA

    We confirm duty rates by HS code and apply preferential FTA rates where the certificate of origin allows.

Whether a product requires certification, and how long it takes, depends on the specification and is confirmed per brand.

Products

The kind of product we work with

Lighting

Mood & Desk Lamps

Lamps where the materials show — glass shades, metal bases. We pick designs that still read as objects with the light off.

Tableware

Plates & Candle Holders

Plates and candle holders for the table, often sold as sets that repeat one shape in ceramic and in glass.

Rugs & Textiles

Rugs & Mats

Rugs and mats that change a room with a single pattern. We look at what you can feel — the tufting, the cotton.

Storage

Organizers & Tool Boxes

Storage pieces with a clear job, like divided carry boxes — made in a range of colors so each one fits its room.

Vases

Glass Vases

Glass vases that need only a single stem. We choose shapes — colored glass, a contrasting foot — that look right even when empty.

Bath Accessories

Toothbrush Holders

Ceramic toothbrush holders — small things used every day, but matched in color they change how the whole bathroom feels.

Channels

Sales channels

  • Naver Smart Store
  • Coupang
  • Gmarket
  • 11st
  • 10x10 (텐바이텐)
  • 29CM
  • W Concept
  • MUSINSA
  • 오늘의집 OHouse
  • Kakao Makers
  • idus (아이디어스)
  • MADEBY
  • Olive Young
  • Hottracks (핫트랙스)
  • OBJECT (오브젝트)
  • Interpark (인터파크)
  • Market Kurly (마켓컬리)
  • KakaoTalk Gift (카카오톡 선물하기)
  • Wadiz (와디즈)
  • emart (이마트)
  • LOTTE Mart (롯데마트)
  • Shinsegae (신세계백화점)
  • Hyundai Department Store (현대백화점)
  • LOTTE Department Store (롯데백화점)
  • The Galleria (갤러리아)
Online marketplaces Design & select commerce Interior commerce Offline retail Health & beauty stores Gifting & crowdfunding

Contact

If you are considering
the Korean market

Send a catalogue and wholesale pricing, and we will come back with a view on the achievable Korean price structure and the certification steps the product would need.

Send an Inquiry

We reply within two business days.

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